This last week, I had the pleasure of taking part in Silicon Valletta: AI in Marketing, Beyond the Prompts, organised by Silicon Valletta.
The session explored the evolving role of AI in marketing, with a particular focus on the risks of AI manipulation and the importance of ethics-first AI adoption.
Together with Nikki S., I discussed how organisations can balance creativity with responsibility, and how an ethical approach to AI can help foster trust while supporting deeper forms of risk mitigation.
It was a valuable discussion on the future of AI, marketing and responsible innovation, and I was very happy to contribute my perspective.